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Emprendedor atrevido crea Soylent de imitación

Emprendedor atrevido crea Soylent de imitación


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El mundo necesitaba otro sustituto de comida beige

Una nueva imitación de Soylent llamada "Schmoylent" está en el mercado.

Soylent, el nuevo y fresco sustituto de comida beige que supuestamente contiene todo lo que un humano necesita para vivir si a ese humano no le gusta la comida, es tan popular entre las personas que han renunciado a la comida normal que la demanda excede el suministro listo hasta tal punto que un Se ha creado una nueva imitación y se llama "Schmoylent".

Según Gawker, hay tanta gente que busca renunciar a la comida que hay una larga acumulación de pedidos y una lista de espera llena de gente esperando para recibir sus cajas de Soylent. Los foros de Soylent están llenos de fanáticos de Soylent que lamentan la lista de espera de su producto favorito, que se dice que es de hasta tres meses para los nuevos clientes. Pero el nuevo "Schmoylent", el sustituto de alimentos, anuncia que puede enviarse en solo una a tres semanas.

Los revisores en el sitio web del producto dicen que Schmoylent tiene la textura de una masa arenosa para panqueques y un sabor a avena y vainilla suave que no es desagradable. El valor de Schmoylent para un día se vende por $ 20 y el suministro para un mes es de $ 300.


Un par de expertos en tecnología convierte la piratería dietética en un experimento de tiempo completo

El tercer piso del American Industrial Center en San Francisco & # 8217s Dogpatch district es el centro de alimentos. Alberga pasteleros, pasteleros, pasteleros y empresas de catering. Todos preparan o envasan alimentos. Incluso los dos tipos más jóvenes que parecen más químicos que chefs están, técnicamente, preparando comida. Un nuevo tipo de comida.

Escondidos en el rincón del edificio con aire acondicionado y humedad controlada, Alex Cho Snyder, 27, y Richard Sim, 26 & # 8212, ambos con guantes, gafas, redecillas para el cabello y mascarillas & # 8212, están pirateando la dieta humana. Pasan sus días midiendo y experimentando con varias harinas y polvos, mezclando bebidas parecidas a panqueques que prometen brindar una nutrición completa.

Sin embargo, tampoco los científicos de alimentos. No tienen experiencia en salud o nutrición. Ni siquiera se consideran chefs.

Cho Snyder es un ingeniero de software capacitado. Sim solía ser un reclutador técnico. Ambos son copropietarios de Super Body Fuel, una empresa que se está involucrando en algo en lo que los científicos de alimentos han trabajado durante décadas: mejorar qué y cómo comemos.

Inspirada por Rosa Labs, la startup de Los Ángeles que inició la ola más reciente de piratería dietética a través de su comida líquida Soylent (Sí, como la película. No, no está hecha de & # 8220 personas & # 8221), Cho Snyder y Sim han desarrollado una gama de mezclas en polvo que se pueden agitar con agua o leche para proporcionar una comida completa y nutritiva.

A diferencia de SlimFast y otros sustitutos de comidas líquidas que se venden como suplementos para perder o aumentar de peso, Super Body Fuel & # 8217s Schmilk y Athlete Fuel son para el consumo diario & # 8212 más rápido que cocinar, más barato que comer fuera, empacar un ponche nutricional que un sándwich club.

Si todo suena un poco científicamente erróneo, es porque el jurado está deliberando sobre si estas dietas pirateadas son saludables y seguras a largo plazo. Puede aplicar ingeniería inversa a los alimentos todo lo que quiera, dicen algunos nutricionistas, pero los humanos fueron diseñados para comer alimentos integrales, masticando y todo.

& # 8220Si los alimentos están premezclados y licuados, nos saltamos algunos de esos & # 8216 digestivos

proceso, & # 8217 & # 8221, dijo Neal Malik, profesor asistente de artes y ciencias de la salud natural en la Universidad Bastyr en San Diego. & # 8220Sólo porque está en forma líquida no & # 8217t lo hace más biodisponible & # 8221.

Otro problema: muchos productos alimenticios pirateados no se someten a las mismas regulaciones que los alimentos que encontramos en los supermercados, y productos como Soylent y Schmilk son tan nuevos que se ha realizado poca o ninguna investigación para demostrar su eficacia.

& # 8220 & # 8217t siempre puedes estar seguro de lo que & # 8217 estás obteniendo & # 8221, dijo Malik.

Sin embargo, los hackers de la dieta están de acuerdo.

Al compartir sus recetas públicamente en foros web y sitios como Reddit, argumentan que sus comidas son tan transparentes como la gente. De hecho, fue el intercambio inicial de Rosa Labs & # 8217 de la receta de Soylent lo que generó un movimiento de personas que pedían sus propias harinas y polvos de Amazon y mezclaban versiones caseras de la bebida de color beige.

Cho Snyder fue uno de los primeros en & # 8220hack & # 8221 la receta de Soylent, modificándola reduciendo la cantidad de carbohidratos y aumentando la fibra. Realizó sus experimentos de ciencia alimentaria en su cocina, preparando lotes de Soylent casero para sí mismo y publicando sus recetas modificadas en línea.

Al igual que Rob Rhinehart, de 27 años, quien creó el Soylent original y ahora es director ejecutivo de Rosa Labs, respaldado por empresas, Cho Snyder actuó como un creador y probador de alimentos todo en uno. Se hizo un conejillo de indias humano, modificando la receta en función de cómo le hacía sentir.

Si alguien tenía problemas de seguridad, solo tenían que mirarlo: hasta donde él sabe, todavía está vivo y coleando.

Cuando otros asistentes al foro le preguntaron si podían comprarle su versión de Soylent, él también comenzó a preparar lotes para ellos.

& # 8220 Inicialmente pensé que esto solo duraría unos meses, y estas personas que querían comprarme eran solo personas al azar en foros, y una vez que salió el Soylent oficial, nadie iba a querer esta cosa al azar que estaba haciendo, & # 8220 # 8221 Cho Snyder dijo.

Pero el interés no disminuyó, y menos de cuatro meses después de hacer su primera venta de imitación en Soylent, Cho Snyder renunció a su trabajo como programador para dedicarse a la piratería dietética a tiempo completo.

& # 8220La gente tiene un deseo innato de mejorar, cambiar y hacer las cosas mejor, y & # 8217 lo hemos hecho con las cosas que nos rodean durante mucho tiempo & # 8221, dijo Dave Asprey, un emprendedor de Silicon Valley, autor del bestseller del New York Times. & # 8220 Dieta a prueba de balas & # 8221 y autodescrito & # 8220 body and diet hacker. & # 8221

& # 8220 Ahora & # 8217 estamos volviendo nuestro deseo innato hacia adentro & # 8221, dijo.

Aunque Asprey & # 8217s Bulletproof Diet, que promueve el consumo de mantequilla en el café y desalienta a las personas a comer ciertos granos y legumbres, es muy diferente de las comidas líquidas de Rosa Labs & # 8217 y Super Body Fuel & # 8217, opera con un principio similar: que estamos a cargo de nuestros cuerpos y podemos armarnos con información ampliamente disponible para piratear nuestras dietas y obtener mejores resultados.

Y no es de extrañar que todo esté sucediendo ahora, según Chris Dixon, socio general de la firma de capital de riesgo Andreessen Horowitz, que invirtió 20 millones de dólares en Soylent.

Internet ha permitido a las personas investigar la ciencia detrás de los alimentos. El comercio electrónico ha permitido a las personas convertir sus experimentos de cocina en negocios. Y los foros web se han convertido en lugares donde las personas pueden difundir lo que están haciendo y lo que han aprendido.

& # 8220Este es un movimiento de personas que quieren usar la ciencia y todas las investigaciones & # 8217 que se han realizado durante las últimas décadas en nutrición para crear mejores productos alimenticios & # 8221, dijo Dixon.

Cho Snyder y Sim han recorrido un largo camino desde los brebajes de la cocina. Su rincón Super Body Fuel en el American Industrial Center alberga superficies esterilizadas, costosas básculas digitales y un & # 8220 mezclador de cemento glorificado & # 8221 para mezclar sus harinas y polvos.

Habiendo calculado la cantidad de vitaminas y minerales que deben incluirse en cada porción de Schmilk, los dos ahora están refinando los sabores, agregando cantidades incrementales de stevia y vainilla a pequeñas tazas de muestra de líquido beige sin sabor.

De pie en la habitación, con guantes y gafas, Cho Snyder agrega una pequeña pizca de vainilla a una taza de muestra de Schmilk.

& # 8220 Hmm, tal vez eso fue demasiado, & # 8221 dice, mirando el polvo que se asienta sobre el líquido.

Lo agita y lo golpea.

& # 8220En realidad, & # 8221 hace una pausa, & # 8220 tal vez necesite un poco más. & # 8221

Las comidas líquidas se crean mezclando varias harinas y polvos de nutrientes.
Los hackers dietéticos modifican recetas y luego otras
los piratas informáticos modifican esas recetas para adaptarlas a sus necesidades.

En Europa, existe & # 8217s Joylent & # 8212 una bebida líquida de varios sabores.
En Utah, existe Keto Chow, una mezcla cetogénica (alta en grasas, baja en carbohidratos) que el ingeniero de software Chris Bair fabrica y vende en su tiempo libre.
En la costa este, Ted Tieken fundó KetoSoy, una empresa que produce un producto para personas que siguen la dieta cetogénica (alta en grasas, baja en carbohidratos).


Un par de expertos en tecnología convierte la piratería dietética en un experimento de tiempo completo

El tercer piso del American Industrial Center en San Francisco & # 8217s Dogpatch district es el centro de alimentos. Alberga pasteleros, pasteleros, pasteleros y empresas de catering. Todos preparan o envasan alimentos. Incluso los dos tipos más jóvenes que parecen más químicos que chefs están, técnicamente, preparando comida. Un nuevo tipo de comida.

Escondidos en el rincón del edificio con aire acondicionado y humedad controlada, Alex Cho Snyder, 27, y Richard Sim, 26 & # 8212, ambos con guantes, gafas, redecillas para el cabello y mascarillas & # 8212, están pirateando la dieta humana. Pasan sus días midiendo y experimentando con varias harinas y polvos, mezclando bebidas parecidas a panqueques que prometen brindar una nutrición completa.

Sin embargo, tampoco los científicos de alimentos. No tienen experiencia en salud o nutrición. Ni siquiera se consideran chefs.

Cho Snyder es un ingeniero de software capacitado. Sim solía ser un reclutador técnico. Ambos son copropietarios de Super Body Fuel, una empresa que se está involucrando en algo en lo que los científicos de alimentos han trabajado durante décadas: mejorar qué y cómo comemos.

Inspirada por Rosa Labs, la startup de Los Ángeles que inició la ola más reciente de piratería dietética a través de su comida líquida Soylent (Sí, como la película. No, no está hecha de & # 8220 personas & # 8221), Cho Snyder y Sim han desarrollado una gama de mezclas en polvo que se pueden agitar con agua o leche para proporcionar una comida completa y nutritiva.

A diferencia de SlimFast y otros sustitutos de comidas líquidas que se venden como suplementos para perder o aumentar de peso, Super Body Fuel & # 8217s Schmilk y Athlete Fuel son para el consumo diario & # 8212 más rápido que cocinar, más barato que comer fuera, empacar un ponche nutricional que un sándwich club.

Si todo suena un poco científicamente erróneo, es porque el jurado está deliberando sobre si estas dietas pirateadas son saludables y seguras a largo plazo. Puede aplicar ingeniería inversa a los alimentos todo lo que quiera, dicen algunos nutricionistas, pero los humanos fueron diseñados para comer alimentos integrales, masticando y todo.

& # 8220Si los alimentos están premezclados y licuados, nos saltamos algunos de esos & # 8216 digestivos

proceso, & # 8217 & # 8221, dijo Neal Malik, profesor asistente de artes y ciencias de la salud natural en la Universidad Bastyr en San Diego. & # 8220Sólo porque está en forma líquida no & # 8217t lo hace más biodisponible & # 8221.

Otro problema: muchos productos alimenticios pirateados no se someten a las mismas regulaciones que los alimentos que encontramos en los supermercados, y productos como Soylent y Schmilk son tan nuevos que se ha realizado poca o ninguna investigación para demostrar su eficacia.

& # 8220 & # 8217t siempre puedes estar seguro de lo que & # 8217 estás recibiendo & # 8221, dijo Malik.

Sin embargo, los hackers de la dieta están de acuerdo.

Al compartir sus recetas públicamente en foros web y sitios como Reddit, argumentan que sus comidas son tan transparentes como la gente. De hecho, fue el intercambio inicial de Rosa Labs & # 8217 de la receta de Soylent lo que generó un movimiento de personas que pedían sus propias harinas y polvos de Amazon y mezclaban versiones caseras de la bebida de color beige.

Cho Snyder fue uno de los primeros en & # 8220hack & # 8221 la receta de Soylent, modificándola reduciendo la cantidad de carbohidratos y aumentando la fibra. Realizó sus experimentos de ciencia alimentaria en su cocina, preparó lotes de Soylent casero para sí mismo y publicó sus recetas modificadas en línea.

Al igual que Rob Rhinehart, de 27 años, quien creó el Soylent original y ahora es director ejecutivo de Rosa Labs, respaldado por empresas, Cho Snyder actuó como un creador y probador de alimentos todo en uno. Se hizo un conejillo de indias humano, modificando la receta en función de cómo le hacía sentir.

Si alguien tenía problemas de seguridad, solo tenían que mirarlo: hasta donde él sabe, todavía está vivo y coleando.

Cuando otros asistentes al foro le preguntaron si podían comprarle su versión de Soylent, él también comenzó a preparar lotes para ellos.

& # 8220 Inicialmente pensé que esto solo duraría unos meses, y estas personas que querían comprarme eran solo personas al azar en foros, y una vez que salió el Soylent oficial, nadie iba a querer esta cosa al azar que estaba haciendo, & # 8220 # 8221 Cho Snyder dijo.

Pero el interés no disminuyó, y menos de cuatro meses después de hacer su primera venta de imitación en Soylent, Cho Snyder renunció a su trabajo como programador para dedicarse a la piratería dietética a tiempo completo.

& # 8220La gente tiene un deseo innato de mejorar, cambiar y hacer las cosas mejor, y & # 8217 lo hemos hecho con las cosas que nos rodean durante mucho tiempo & # 8221, dijo Dave Asprey, un emprendedor de Silicon Valley, autor del bestseller del New York Times. & # 8220 Dieta a prueba de balas & # 8221 y autodescrito & # 8220 body and diet hacker. & # 8221

& # 8220Ahora & # 8217 estamos volviendo nuestro deseo innato hacia adentro & # 8221, dijo.

Aunque Asprey & # 8217s Bulletproof Diet, que promueve el consumo de mantequilla en el café y desalienta a las personas a comer ciertos granos y legumbres, es muy diferente de las comidas líquidas de Rosa Labs & # 8217 y Super Body Fuel & # 8217, opera con un principio similar: que estamos a cargo de nuestros cuerpos y podemos armarnos con información ampliamente disponible para piratear nuestras dietas y obtener mejores resultados.

Y no es de extrañar que todo esté sucediendo ahora, según Chris Dixon, socio general de la firma de capital de riesgo Andreessen Horowitz, que invirtió 20 millones de dólares en Soylent.

Internet ha permitido a las personas investigar la ciencia detrás de los alimentos. El comercio electrónico ha permitido a las personas convertir sus experimentos de cocina en negocios. Y los foros web se han convertido en lugares donde la gente puede correr la voz sobre lo que están haciendo y lo que han aprendido.

& # 8220Este es un movimiento de personas que quieren usar la ciencia y todas las investigaciones & # 8217 que se han realizado durante las últimas décadas en nutrición para crear mejores productos alimenticios & # 8221, dijo Dixon.

Cho Snyder y Sim han recorrido un largo camino desde los brebajes de la cocina. Su rincón Super Body Fuel en el American Industrial Center alberga superficies esterilizadas, costosas básculas digitales y un & # 8220 mezclador de cemento glorificado & # 8221 para mezclar sus harinas y polvos.

Habiendo calculado la cantidad de vitaminas y minerales que deben incluirse en cada porción de Schmilk, los dos ahora están refinando los sabores, agregando cantidades incrementales de stevia y vainilla a pequeñas tazas de muestra de líquido beige sin sabor.

De pie en la habitación, con guantes y gafas, Cho Snyder agrega una pequeña pizca de vainilla a una taza de muestra de Schmilk.

& # 8220 Hmm, tal vez eso fue demasiado, & # 8221 dice, mirando el polvo que se asienta sobre el líquido.

Lo agita y lo golpea.

& # 8220En realidad, & # 8221 hace una pausa, & # 8220 tal vez necesite un poco más. & # 8221

Las harinas líquidas se crean mezclando varias harinas y polvos de nutrientes.
Los hackers dietéticos modifican recetas y luego otras
los piratas informáticos modifican esas recetas para adaptarlas a sus necesidades.

En Europa, existe & # 8217s Joylent & # 8212 una bebida líquida de varios sabores.
En Utah, existe Keto Chow, una mezcla cetogénica (alta en grasas, baja en carbohidratos) que el ingeniero de software Chris Bair fabrica y vende en su tiempo libre.
En la costa este, Ted Tieken fundó KetoSoy, una empresa que produce un producto para personas que siguen la dieta cetogénica (alta en grasas, baja en carbohidratos).


Un par de expertos en tecnología convierte la piratería dietética en un experimento de tiempo completo

El tercer piso del American Industrial Center en San Francisco & # 8217s Dogpatch district es el centro de alimentos. Alberga pasteleros, pasteleros, pasteleros y empresas de catering. Todos preparan o envasan alimentos. Incluso los dos muchachos más jóvenes que parecen más químicos que chefs están, técnicamente, preparando comida. Un nuevo tipo de comida.

Escondidos en el rincón del edificio con aire acondicionado y humedad controlada, Alex Cho Snyder, 27, y Richard Sim, 26 & # 8212, ambos con guantes, gafas, redecillas para el cabello y mascarillas & # 8212, están pirateando la dieta humana. Pasan sus días midiendo y experimentando con varias harinas y polvos, mezclando bebidas parecidas a panqueques que prometen brindar una nutrición completa.

Sin embargo, tampoco los científicos de alimentos. No tienen experiencia en salud o nutrición. Ni siquiera se consideran chefs.

Cho Snyder es un ingeniero de software capacitado. Sim solía ser un reclutador técnico. Ambos son copropietarios de Super Body Fuel, una empresa que se está involucrando en algo en lo que los científicos de alimentos han trabajado durante décadas: mejorar qué y cómo comemos.

Inspirada por Rosa Labs, la startup de Los Ángeles que inició la ola más reciente de piratería dietética a través de su comida líquida Soylent (Sí, como la película. No, no está hecha de & # 8220 personas & # 8221), Cho Snyder y Sim han desarrollado una gama de mezclas en polvo que se pueden agitar con agua o leche para proporcionar una comida completa y nutritiva.

A diferencia de SlimFast y otros sustitutos de comidas líquidas que se venden como suplementos para perder o aumentar de peso, Super Body Fuel & # 8217s Schmilk y Athlete Fuel son para el consumo diario & # 8212 más rápido que cocinar, más barato que comer fuera, empacar un ponche nutricional que un sándwich club.

Si todo suena un poco científicamente erróneo, es porque el jurado está deliberando sobre si estas dietas pirateadas son saludables y seguras a largo plazo. Puede aplicar ingeniería inversa a los alimentos todo lo que quiera, dicen algunos nutricionistas, pero los humanos fueron diseñados para comer alimentos integrales, masticando y todo.

& # 8220Si la comida está premezclada y licuada, nos saltamos parte de eso & # 8216 digestivo

proceso, & # 8217 & # 8221, dijo Neal Malik, profesor asistente de artes y ciencias de la salud natural en la Universidad Bastyr en San Diego. & # 8220Sólo porque está en forma líquida no & # 8217t lo hace más biodisponible & # 8221.

Otro problema: muchos productos alimenticios pirateados no se someten a las mismas regulaciones que los alimentos que encontramos en los supermercados, y productos como Soylent y Schmilk son tan nuevos que se ha realizado poca o ninguna investigación para demostrar su eficacia.

& # 8220 & # 8217t siempre puedes estar seguro de lo que & # 8217 estás recibiendo & # 8221, dijo Malik.

Sin embargo, los hackers de la dieta están de acuerdo.

Al compartir sus recetas públicamente en foros web y sitios como Reddit, argumentan que sus comidas son tan transparentes como se puede. De hecho, fue el intercambio inicial de Rosa Labs & # 8217 de la receta de Soylent lo que generó un movimiento de personas que pedían sus propias harinas y polvos de Amazon y mezclaban versiones caseras de la bebida de color beige.

Cho Snyder fue uno de los primeros en & # 8220hack & # 8221 la receta de Soylent, modificándola reduciendo la cantidad de carbohidratos y aumentando la fibra. Realizó sus experimentos de ciencia alimentaria en su cocina, preparando lotes de Soylent casero para sí mismo y publicando sus recetas modificadas en línea.

Al igual que Rob Rhinehart, de 27 años, quien creó el Soylent original y ahora es director ejecutivo de Rosa Labs, respaldado por empresas, Cho Snyder actuó como un creador y probador de alimentos todo en uno. Se hizo un conejillo de indias humano, modificando la receta en función de cómo le hacía sentir.

Si alguien tenía problemas de seguridad, solo tenían que mirarlo: hasta donde él sabe, todavía está vivo y coleando.

Cuando otros asistentes al foro le preguntaron si podían comprarle su versión de Soylent, él también comenzó a preparar lotes para ellos.

& # 8220 Inicialmente pensé que esto solo duraría unos meses, y estas personas que querían comprarme eran solo personas al azar en foros, y una vez que salió el Soylent oficial, nadie iba a querer esta cosa al azar que estaba haciendo, & # 8220 # 8221 Cho Snyder dijo.

Pero el interés no disminuyó, y menos de cuatro meses después de hacer su primera venta de imitación en Soylent, Cho Snyder renunció a su trabajo como programador para dedicarse a la piratería dietética a tiempo completo.

& # 8220La gente tiene un deseo innato de mejorar, cambiar y hacer las cosas mejor, y & # 8217 lo hemos hecho con las cosas que nos rodean durante mucho tiempo & # 8221, dijo Dave Asprey, un emprendedor de Silicon Valley, autor del bestseller del New York Times. & # 8220 Dieta a prueba de balas & # 8221 y autodescrito & # 8220 body and diet hacker. & # 8221

& # 8220 Ahora & # 8217 estamos volviendo nuestro deseo innato hacia adentro & # 8221, dijo.

Aunque Asprey & # 8217s Bulletproof Diet, que promueve el consumo de mantequilla en el café y desalienta a las personas a comer ciertos granos y legumbres, es muy diferente de las comidas líquidas de Rosa Labs & # 8217 y Super Body Fuel & # 8217, opera con un principio similar: que estamos a cargo de nuestros cuerpos y podemos armarnos con información ampliamente disponible para piratear nuestras dietas y obtener mejores resultados.

Y no es de extrañar que todo esté sucediendo ahora, según Chris Dixon, socio general de la firma de capital de riesgo Andreessen Horowitz, que invirtió 20 millones de dólares en Soylent.

Internet ha permitido a las personas investigar la ciencia detrás de los alimentos. El comercio electrónico ha permitido a las personas convertir sus experimentos de cocina en negocios. Y los foros web se han convertido en lugares donde la gente puede correr la voz sobre lo que están haciendo y lo que han aprendido.

& # 8220Este es un movimiento de personas que quieren usar la ciencia y todas las investigaciones & # 8217 que se han realizado durante las últimas décadas en nutrición para crear mejores productos alimenticios & # 8221, dijo Dixon.

Cho Snyder y Sim han recorrido un largo camino desde los brebajes de la cocina. Su rincón Super Body Fuel en el American Industrial Center alberga superficies esterilizadas, costosas básculas digitales y una & # 8220 glorificada mezcladora de cemento & # 8221 para mezclar sus harinas y polvos.

Habiendo calculado la cantidad de vitaminas y minerales que deben incluirse en cada porción de Schmilk, los dos ahora están refinando los sabores, agregando cantidades incrementales de stevia y vainilla a pequeñas tazas de muestra de líquido beige sin sabor.

De pie en la habitación, con guantes y gafas, Cho Snyder agrega una pequeña pizca de vainilla a una taza de muestra de Schmilk.

& # 8220Hmm, tal vez eso fue demasiado, & # 8221 dice, mirando el polvo que se asienta sobre el líquido.

Lo agita y lo golpea.

& # 8220En realidad, & # 8221 hace una pausa, & # 8220 tal vez necesite un poco más. & # 8221

Las comidas líquidas se crean mezclando varias harinas y polvos de nutrientes.
Los hackers dietéticos modifican recetas y luego otras
los piratas informáticos modifican esas recetas para adaptarlas a sus necesidades.

En Europa, existe & # 8217s Joylent & # 8212 una bebida líquida de varios sabores.
En Utah, existe Keto Chow, una mezcla cetogénica (alta en grasas, baja en carbohidratos) que el ingeniero de software Chris Bair fabrica y vende en su tiempo libre.
En la costa este, Ted Tieken fundó KetoSoy, una empresa que produce un producto para personas que siguen la dieta cetogénica (alta en grasas, baja en carbohidratos).


Un par de expertos en tecnología convierte la piratería dietética en un experimento de tiempo completo

El tercer piso del American Industrial Center en San Francisco & # 8217s Dogpatch district es el centro de alimentos. Alberga pasteleros, pasteleros, pasteleros y empresas de catering. Todos preparan o envasan alimentos. Incluso los dos muchachos más jóvenes que parecen más químicos que chefs están, técnicamente, preparando comida. Un nuevo tipo de comida.

Escondidos en el rincón del edificio con aire acondicionado y humedad controlada, Alex Cho Snyder, 27, y Richard Sim, 26 & # 8212 ambos con guantes, gafas, redecillas para el cabello y mascarillas & # 8212 están pirateando la dieta humana. Pasan sus días midiendo y experimentando con varias harinas y polvos, mezclando bebidas parecidas a panqueques que prometen brindar una nutrición completa.

Sin embargo, tampoco los científicos de alimentos. No tienen experiencia en salud o nutrición. Ni siquiera se consideran chefs.

Cho Snyder es un ingeniero de software capacitado. Sim solía ser un reclutador técnico. Ambos son copropietarios de Super Body Fuel, una empresa que se está involucrando en algo en lo que los científicos de alimentos han trabajado durante décadas: mejorar qué y cómo comemos.

Inspirada por Rosa Labs, la startup de Los Ángeles que inició la ola más reciente de piratería dietética a través de su comida líquida Soylent (Sí, como la película. No, no está hecha de & # 8220 personas & # 8221), Cho Snyder y Sim han desarrollado una gama de mezclas en polvo que se pueden agitar con agua o leche para proporcionar una comida completa y nutritiva.

A diferencia de SlimFast y otros sustitutos de comidas líquidas que se venden como suplementos para perder o aumentar de peso, Super Body Fuel & # 8217s Schmilk y Athlete Fuel son para el consumo diario & # 8212 más rápido que cocinar, más barato que comer fuera, empacar un ponche nutricional que un sándwich club.

Si todo suena un poco científicamente erróneo, es porque el jurado está deliberando sobre si estas dietas pirateadas son saludables y seguras a largo plazo. Puede aplicar ingeniería inversa a los alimentos todo lo que quiera, dicen algunos nutricionistas, pero los humanos fueron diseñados para comer alimentos integrales, masticando y todo.

& # 8220Si los alimentos están premezclados y licuados, nos saltamos algunos de esos & # 8216 digestivos

proceso, & # 8217 & # 8221, dijo Neal Malik, profesor asistente de artes y ciencias de la salud natural en la Universidad Bastyr en San Diego. & # 8220Sólo porque está en forma líquida no & # 8217t lo hace más biodisponible & # 8221.

Otro problema: muchos productos alimenticios pirateados no se someten a las mismas regulaciones que los alimentos que encontramos en los supermercados, y productos como Soylent y Schmilk son tan nuevos que se ha realizado poca o ninguna investigación para demostrar su eficacia.

& # 8220 & # 8217t siempre puedes estar seguro de lo que & # 8217 estás recibiendo & # 8221, dijo Malik.

Sin embargo, los hackers de la dieta están de acuerdo.

Al compartir sus recetas públicamente en foros web y sitios como Reddit, argumentan que sus comidas son tan transparentes como se puede. De hecho, fue el intercambio inicial de Rosa Labs & # 8217 de la receta de Soylent lo que generó un movimiento de personas que pedían sus propias harinas y polvos de Amazon y mezclaban versiones caseras de la bebida de color beige.

Cho Snyder fue uno de los primeros en & # 8220hack & # 8221 la receta de Soylent, modificándola reduciendo la cantidad de carbohidratos y aumentando la fibra. Realizó sus experimentos de ciencia alimentaria en su cocina, preparó lotes de Soylent casero para sí mismo y publicó sus recetas modificadas en línea.

Al igual que Rob Rhinehart, de 27 años, quien creó el Soylent original y ahora es director ejecutivo de Rosa Labs, respaldado por empresas, Cho Snyder actuó como un creador y probador de alimentos todo en uno. Se hizo un conejillo de indias humano, modificando la receta en función de cómo le hacía sentir.

Si alguien tenía problemas de seguridad, solo tenían que mirarlo: hasta donde él sabe, todavía está vivo y coleando.

Cuando otros asistentes al foro le preguntaron si podían comprarle su versión de Soylent, él también comenzó a preparar lotes para ellos.

& # 8220 Inicialmente pensé que esto solo duraría unos meses, y estas personas que querían comprarme eran solo personas al azar en foros, y una vez que salió el Soylent oficial, nadie iba a querer esta cosa al azar que estaba haciendo, & # 8220 # 8221 Cho Snyder dijo.

Pero el interés no disminuyó, y menos de cuatro meses después de hacer su primera venta de imitación en Soylent, Cho Snyder renunció a su trabajo como programador para dedicarse a la piratería dietética a tiempo completo.

& # 8220La gente tiene un deseo innato de mejorar, cambiar y hacer las cosas mejor, y & # 8217 lo hemos hecho con las cosas que nos rodean durante mucho tiempo & # 8221, dijo Dave Asprey, un emprendedor de Silicon Valley, autor del bestseller del New York Times. & # 8220 Dieta a prueba de balas & # 8221 y autodescrito & # 8220 body and diet hacker. & # 8221

& # 8220Ahora & # 8217 estamos volviendo nuestro deseo innato hacia adentro & # 8221, dijo.

Aunque Asprey & # 8217s Bulletproof Diet, que promueve el consumo de mantequilla en el café y desalienta a las personas a comer ciertos granos y legumbres, es muy diferente de las comidas líquidas de Rosa Labs & # 8217 y Super Body Fuel & # 8217, opera con un principio similar: que estamos a cargo de nuestros cuerpos y podemos armarnos con información ampliamente disponible para piratear nuestras dietas y obtener mejores resultados.

Y no es de extrañar que todo esté sucediendo ahora, según Chris Dixon, socio general de la firma de capital de riesgo Andreessen Horowitz, que invirtió 20 millones de dólares en Soylent.

Internet ha permitido a las personas investigar la ciencia detrás de los alimentos. El comercio electrónico ha permitido a las personas convertir sus experimentos de cocina en negocios. Y los foros web se han convertido en lugares donde la gente puede correr la voz sobre lo que están haciendo y lo que han aprendido.

& # 8220Este es un movimiento de personas que quieren usar la ciencia y todas las investigaciones & # 8217 que se han realizado durante las últimas décadas en nutrición para crear mejores productos alimenticios & # 8221, dijo Dixon.

Cho Snyder y Sim han recorrido un largo camino desde los brebajes de la cocina. Su rincón Super Body Fuel en el American Industrial Center alberga superficies esterilizadas, costosas básculas digitales y un & # 8220 mezclador de cemento glorificado & # 8221 para mezclar sus harinas y polvos.

Habiendo calculado la cantidad de vitaminas y minerales que deben incluirse en cada porción de Schmilk, los dos ahora están refinando los sabores, agregando cantidades incrementales de stevia y vainilla a pequeñas tazas de muestra de líquido beige sin sabor.

De pie en la habitación, con guantes y gafas, Cho Snyder agrega una pequeña pizca de vainilla a una taza de muestra de Schmilk.

& # 8220 Hmm, tal vez eso fue demasiado, & # 8221 dice, mirando el polvo que se asienta sobre el líquido.

Lo agita y lo golpea.

& # 8220En realidad, & # 8221 hace una pausa, & # 8220 tal vez necesite un poco más. & # 8221

Las harinas líquidas se crean mezclando varias harinas y polvos de nutrientes.
Los hackers dietéticos modifican recetas y luego otras
los piratas informáticos modifican esas recetas para adaptarlas a sus necesidades.

En Europa, existe & # 8217s Joylent & # 8212 una bebida líquida de varios sabores.
En Utah, existe Keto Chow, una mezcla cetogénica (alta en grasas, baja en carbohidratos) que el ingeniero de software Chris Bair fabrica y vende en su tiempo libre.
En la costa este, Ted Tieken fundó KetoSoy, una empresa que produce un producto para personas que siguen la dieta cetogénica (alta en grasas, baja en carbohidratos).


Un par de expertos en tecnología convierte la piratería dietética en un experimento de tiempo completo

El tercer piso del American Industrial Center en San Francisco & # 8217s Dogpatch district es el centro de alimentos. Alberga pasteleros, pasteleros, pasteleros y empresas de catering. Todos preparan o envasan alimentos. Incluso los dos tipos más jóvenes que parecen más químicos que chefs están, técnicamente, preparando comida. Un nuevo tipo de comida.

Escondidos en el rincón del edificio con aire acondicionado y humedad controlada, Alex Cho Snyder, 27, y Richard Sim, 26 & # 8212, ambos con guantes, gafas, redecillas para el cabello y mascarillas & # 8212, están pirateando la dieta humana. Pasan sus días midiendo y experimentando con varias harinas y polvos, mezclando bebidas parecidas a panqueques que prometen brindar una nutrición completa.

Sin embargo, tampoco los científicos de alimentos. No tienen experiencia en salud o nutrición. Ni siquiera se consideran chefs.

Cho Snyder es un ingeniero de software capacitado. Sim solía ser un reclutador técnico. Ambos son copropietarios de Super Body Fuel, una empresa que se está involucrando en algo en lo que los científicos de alimentos han trabajado durante décadas: mejorar qué y cómo comemos.

Inspired by Rosa Labs, the Los Angeles startup that kicked off the most recent wave of diet hacking through its liquid meal Soylent (Yes, like the movie. No, it’s not made of “people.”), Cho Snyder and Sim have developed a range of powder mixes that can be shaken up with water or milk to provide a complete, nourishing meal.

Unlike SlimFast and other liquid meal replacements that are sold as weight loss or weight gain supplements, Super Body Fuel’s Schmilk and Athlete Fuel are for day-to-day consumption — quicker than cooking, cheaper than eating out, packing a bigger nutritional punch than a club sandwich.

If it all sounds a bit scientifically unsound, that’s because the jury is out on whether these hacked diets are healthful and safe in the long run. You can reverse-engineer food all you want, some nutritionists say, but humans were engineered to eat whole foods, chewing and all.

“If food is premixed and blended, we skip some of that ‘digestive

process,’ ” said Neal Malik, an assistant professor of natural health arts and science at Bastyr University in San Diego. “Just because it is in liquid form doesn’t make it more bioavailable.”

Another problem: Many hacked food products don’t undergo the same regulations as the food we find in supermarkets, and products such as Soylent and Schmilk are so new that little, if any, research has been done to prove their efficacy.

“You can’t always be sure what you’re getting,” Malik said.

Diet hackers beg to differ, though.

Sharing their recipes publicly on Web forums and sites such as Reddit, they argue that their meals are about as transparent as you get. In fact, it was Rosa Labs’ initial sharing of the Soylent recipe that spawned a movement of people ordering their own flours and powders from Amazon and mixing home-brewed versions of the beige-colored drink.

Cho Snyder was among the first to “hack” the Soylent recipe, making modifications to it by reducing the amount of carbs and upping the fiber. He conducted his food science experiments in his kitchen, whipping up batches of homemade Soylent for himself and posting his modified recipes online.

Like Rob Rhinehart, 27, who created the original Soylent and is now chief executive of the venture-backed Rosa Labs, Cho Snyder acted as an all-in-one food creator and tester. He made himself a human guinea pig, tweaking the recipe based on how it made him feel.

If anyone had safety concerns, they only had to look to him: As far as he’s aware, he’s still alive and well.

When fellow forum-goers asked whether they could buy his version of Soylent from him, he began whipping up batches for them, too.

“Initially I thought this would only last a few months, and these people who wanted to buy from me were just random people on forums, and once the official Soylent came out no one was going to want this random thing I was making,” Cho Snyder said.

But interest didn’t subside, and less than four months after making his first Soylent knockoff sale, Cho Snyder quit his job as a programmer to pursue diet hacking full time.

“People have an innate desire to improve, change and make things better, and we’ve done it to things around us for a long time,” said Dave Asprey, a Silicon Valley entrepreneur, author of the New York Times bestselling “Bulletproof Diet” and self-described “body and diet hacker.”

“Now we’re turning our innate desire inward,” he said.

Although Asprey’s Bulletproof Diet, which promotes the consumption of butter in coffee and discourages people from eating certain grains and legumes, is very different from Rosa Labs’ and Super Body Fuel’s liquid meals, it operates on a similar principle: that we’re in charge of our bodies, and we can arm ourselves with widely available information to hack our diets for better results.

And it’s no surprise it’s all happening now, according to Chris Dixon, a general partner at the venture capital firm Andreessen Horowitz, which invested $20 million in Soylent.

The Internet has empowered people to research the science behind food. E-commerce has allowed individuals to turn their kitchen experiments into businesses. And Web forums have become places where people can spread the word about what they’re making and what they’ve learned.

“This is a movement of people wanting to use science and all the research that’s happened over the last many decades in nutrition to create better food products,” Dixon said.

Cho Snyder and Sim have come a long way from kitchen concoctions. Their Super Body Fuel nook in the American Industrial Center is home to sterilized surfaces, expensive digital scales and a “glorified cement mixer” for mixing their flours and powders.

Having figured out the amount of vitamins and minerals that should go into each serving of Schmilk, the two are now refining flavors, adding incremental amounts of stevia and vanilla to little sample cups of flavorless beige liquid.

Standing in the room, gloved and goggled, Cho Snyder adds a small dash of vanilla to a sample cup of Schmilk.

“Hmm, maybe that was too much,” he says, looking at the powder sitting on top of the liquid.

He stirs it up and knocks it back.

“Actually,” he pauses, “maybe it needs a bit more.”

Liquid meals are being created by mixing various flours and powders of nutrients.
Diet hackers tweak recipes, then other
hackers tweak those recipes to suit their needs.

In Europe, there’s Joylent — a multi-flavored liquid meal drink.
In Utah, there’s Keto Chow, a ketogenic (high fat, low carb) mix that software engineer Chris Bair makes and sells in his spare time.
On the East Coast, Ted Tieken started KetoSoy, a company that produces a product for people on the ketogenic (high fat, low carb) diet.


Tech-savvy pair turns diet hacking into full-time experiment

The third floor of the American Industrial Center in San Francisco’s Dogpatch district is food central. It houses confectioners, cupcake bakers, pastry makers and catering companies. Everyone is making or packaging food. Even the two youngish guys who look more like chemists than chefs are, technically, making food. A new kind of food.

Tucked away in the humidity-controlled, air-conditioned nook of the building, Alex Cho Snyder, 27, and Richard Sim, 26 — both gloved, goggled, in hairnets and face masks — are hacking the human diet. They spend their days measuring and experimenting with various flours and powders, mixing pancake batter-like drinks that promise to deliver complete nutrition.

Neither are food scientists, though. They don’t have backgrounds in health or nutrition. They don’t even consider themselves chefs.

Cho Snyder is a trained software engineer. Sim used to be a technical recruiter. Both are co-owners of Super Body Fuel, a company getting in on something that food scientists have worked on for decades: improving what and how we eat.

Inspired by Rosa Labs, the Los Angeles startup that kicked off the most recent wave of diet hacking through its liquid meal Soylent (Yes, like the movie. No, it’s not made of “people.”), Cho Snyder and Sim have developed a range of powder mixes that can be shaken up with water or milk to provide a complete, nourishing meal.

Unlike SlimFast and other liquid meal replacements that are sold as weight loss or weight gain supplements, Super Body Fuel’s Schmilk and Athlete Fuel are for day-to-day consumption — quicker than cooking, cheaper than eating out, packing a bigger nutritional punch than a club sandwich.

If it all sounds a bit scientifically unsound, that’s because the jury is out on whether these hacked diets are healthful and safe in the long run. You can reverse-engineer food all you want, some nutritionists say, but humans were engineered to eat whole foods, chewing and all.

“If food is premixed and blended, we skip some of that ‘digestive

process,’ ” said Neal Malik, an assistant professor of natural health arts and science at Bastyr University in San Diego. “Just because it is in liquid form doesn’t make it more bioavailable.”

Another problem: Many hacked food products don’t undergo the same regulations as the food we find in supermarkets, and products such as Soylent and Schmilk are so new that little, if any, research has been done to prove their efficacy.

“You can’t always be sure what you’re getting,” Malik said.

Diet hackers beg to differ, though.

Sharing their recipes publicly on Web forums and sites such as Reddit, they argue that their meals are about as transparent as you get. In fact, it was Rosa Labs’ initial sharing of the Soylent recipe that spawned a movement of people ordering their own flours and powders from Amazon and mixing home-brewed versions of the beige-colored drink.

Cho Snyder was among the first to “hack” the Soylent recipe, making modifications to it by reducing the amount of carbs and upping the fiber. He conducted his food science experiments in his kitchen, whipping up batches of homemade Soylent for himself and posting his modified recipes online.

Like Rob Rhinehart, 27, who created the original Soylent and is now chief executive of the venture-backed Rosa Labs, Cho Snyder acted as an all-in-one food creator and tester. He made himself a human guinea pig, tweaking the recipe based on how it made him feel.

If anyone had safety concerns, they only had to look to him: As far as he’s aware, he’s still alive and well.

When fellow forum-goers asked whether they could buy his version of Soylent from him, he began whipping up batches for them, too.

“Initially I thought this would only last a few months, and these people who wanted to buy from me were just random people on forums, and once the official Soylent came out no one was going to want this random thing I was making,” Cho Snyder said.

But interest didn’t subside, and less than four months after making his first Soylent knockoff sale, Cho Snyder quit his job as a programmer to pursue diet hacking full time.

“People have an innate desire to improve, change and make things better, and we’ve done it to things around us for a long time,” said Dave Asprey, a Silicon Valley entrepreneur, author of the New York Times bestselling “Bulletproof Diet” and self-described “body and diet hacker.”

“Now we’re turning our innate desire inward,” he said.

Although Asprey’s Bulletproof Diet, which promotes the consumption of butter in coffee and discourages people from eating certain grains and legumes, is very different from Rosa Labs’ and Super Body Fuel’s liquid meals, it operates on a similar principle: that we’re in charge of our bodies, and we can arm ourselves with widely available information to hack our diets for better results.

And it’s no surprise it’s all happening now, according to Chris Dixon, a general partner at the venture capital firm Andreessen Horowitz, which invested $20 million in Soylent.

The Internet has empowered people to research the science behind food. E-commerce has allowed individuals to turn their kitchen experiments into businesses. And Web forums have become places where people can spread the word about what they’re making and what they’ve learned.

“This is a movement of people wanting to use science and all the research that’s happened over the last many decades in nutrition to create better food products,” Dixon said.

Cho Snyder and Sim have come a long way from kitchen concoctions. Their Super Body Fuel nook in the American Industrial Center is home to sterilized surfaces, expensive digital scales and a “glorified cement mixer” for mixing their flours and powders.

Having figured out the amount of vitamins and minerals that should go into each serving of Schmilk, the two are now refining flavors, adding incremental amounts of stevia and vanilla to little sample cups of flavorless beige liquid.

Standing in the room, gloved and goggled, Cho Snyder adds a small dash of vanilla to a sample cup of Schmilk.

“Hmm, maybe that was too much,” he says, looking at the powder sitting on top of the liquid.

He stirs it up and knocks it back.

“Actually,” he pauses, “maybe it needs a bit more.”

Liquid meals are being created by mixing various flours and powders of nutrients.
Diet hackers tweak recipes, then other
hackers tweak those recipes to suit their needs.

In Europe, there’s Joylent — a multi-flavored liquid meal drink.
In Utah, there’s Keto Chow, a ketogenic (high fat, low carb) mix that software engineer Chris Bair makes and sells in his spare time.
On the East Coast, Ted Tieken started KetoSoy, a company that produces a product for people on the ketogenic (high fat, low carb) diet.


Tech-savvy pair turns diet hacking into full-time experiment

The third floor of the American Industrial Center in San Francisco’s Dogpatch district is food central. It houses confectioners, cupcake bakers, pastry makers and catering companies. Everyone is making or packaging food. Even the two youngish guys who look more like chemists than chefs are, technically, making food. A new kind of food.

Tucked away in the humidity-controlled, air-conditioned nook of the building, Alex Cho Snyder, 27, and Richard Sim, 26 — both gloved, goggled, in hairnets and face masks — are hacking the human diet. They spend their days measuring and experimenting with various flours and powders, mixing pancake batter-like drinks that promise to deliver complete nutrition.

Neither are food scientists, though. They don’t have backgrounds in health or nutrition. They don’t even consider themselves chefs.

Cho Snyder is a trained software engineer. Sim used to be a technical recruiter. Both are co-owners of Super Body Fuel, a company getting in on something that food scientists have worked on for decades: improving what and how we eat.

Inspired by Rosa Labs, the Los Angeles startup that kicked off the most recent wave of diet hacking through its liquid meal Soylent (Yes, like the movie. No, it’s not made of “people.”), Cho Snyder and Sim have developed a range of powder mixes that can be shaken up with water or milk to provide a complete, nourishing meal.

Unlike SlimFast and other liquid meal replacements that are sold as weight loss or weight gain supplements, Super Body Fuel’s Schmilk and Athlete Fuel are for day-to-day consumption — quicker than cooking, cheaper than eating out, packing a bigger nutritional punch than a club sandwich.

If it all sounds a bit scientifically unsound, that’s because the jury is out on whether these hacked diets are healthful and safe in the long run. You can reverse-engineer food all you want, some nutritionists say, but humans were engineered to eat whole foods, chewing and all.

“If food is premixed and blended, we skip some of that ‘digestive

process,’ ” said Neal Malik, an assistant professor of natural health arts and science at Bastyr University in San Diego. “Just because it is in liquid form doesn’t make it more bioavailable.”

Another problem: Many hacked food products don’t undergo the same regulations as the food we find in supermarkets, and products such as Soylent and Schmilk are so new that little, if any, research has been done to prove their efficacy.

“You can’t always be sure what you’re getting,” Malik said.

Diet hackers beg to differ, though.

Sharing their recipes publicly on Web forums and sites such as Reddit, they argue that their meals are about as transparent as you get. In fact, it was Rosa Labs’ initial sharing of the Soylent recipe that spawned a movement of people ordering their own flours and powders from Amazon and mixing home-brewed versions of the beige-colored drink.

Cho Snyder was among the first to “hack” the Soylent recipe, making modifications to it by reducing the amount of carbs and upping the fiber. He conducted his food science experiments in his kitchen, whipping up batches of homemade Soylent for himself and posting his modified recipes online.

Like Rob Rhinehart, 27, who created the original Soylent and is now chief executive of the venture-backed Rosa Labs, Cho Snyder acted as an all-in-one food creator and tester. He made himself a human guinea pig, tweaking the recipe based on how it made him feel.

If anyone had safety concerns, they only had to look to him: As far as he’s aware, he’s still alive and well.

When fellow forum-goers asked whether they could buy his version of Soylent from him, he began whipping up batches for them, too.

“Initially I thought this would only last a few months, and these people who wanted to buy from me were just random people on forums, and once the official Soylent came out no one was going to want this random thing I was making,” Cho Snyder said.

But interest didn’t subside, and less than four months after making his first Soylent knockoff sale, Cho Snyder quit his job as a programmer to pursue diet hacking full time.

“People have an innate desire to improve, change and make things better, and we’ve done it to things around us for a long time,” said Dave Asprey, a Silicon Valley entrepreneur, author of the New York Times bestselling “Bulletproof Diet” and self-described “body and diet hacker.”

“Now we’re turning our innate desire inward,” he said.

Although Asprey’s Bulletproof Diet, which promotes the consumption of butter in coffee and discourages people from eating certain grains and legumes, is very different from Rosa Labs’ and Super Body Fuel’s liquid meals, it operates on a similar principle: that we’re in charge of our bodies, and we can arm ourselves with widely available information to hack our diets for better results.

And it’s no surprise it’s all happening now, according to Chris Dixon, a general partner at the venture capital firm Andreessen Horowitz, which invested $20 million in Soylent.

The Internet has empowered people to research the science behind food. E-commerce has allowed individuals to turn their kitchen experiments into businesses. And Web forums have become places where people can spread the word about what they’re making and what they’ve learned.

“This is a movement of people wanting to use science and all the research that’s happened over the last many decades in nutrition to create better food products,” Dixon said.

Cho Snyder and Sim have come a long way from kitchen concoctions. Their Super Body Fuel nook in the American Industrial Center is home to sterilized surfaces, expensive digital scales and a “glorified cement mixer” for mixing their flours and powders.

Having figured out the amount of vitamins and minerals that should go into each serving of Schmilk, the two are now refining flavors, adding incremental amounts of stevia and vanilla to little sample cups of flavorless beige liquid.

Standing in the room, gloved and goggled, Cho Snyder adds a small dash of vanilla to a sample cup of Schmilk.

“Hmm, maybe that was too much,” he says, looking at the powder sitting on top of the liquid.

He stirs it up and knocks it back.

“Actually,” he pauses, “maybe it needs a bit more.”

Liquid meals are being created by mixing various flours and powders of nutrients.
Diet hackers tweak recipes, then other
hackers tweak those recipes to suit their needs.

In Europe, there’s Joylent — a multi-flavored liquid meal drink.
In Utah, there’s Keto Chow, a ketogenic (high fat, low carb) mix that software engineer Chris Bair makes and sells in his spare time.
On the East Coast, Ted Tieken started KetoSoy, a company that produces a product for people on the ketogenic (high fat, low carb) diet.


Tech-savvy pair turns diet hacking into full-time experiment

The third floor of the American Industrial Center in San Francisco’s Dogpatch district is food central. It houses confectioners, cupcake bakers, pastry makers and catering companies. Everyone is making or packaging food. Even the two youngish guys who look more like chemists than chefs are, technically, making food. A new kind of food.

Tucked away in the humidity-controlled, air-conditioned nook of the building, Alex Cho Snyder, 27, and Richard Sim, 26 — both gloved, goggled, in hairnets and face masks — are hacking the human diet. They spend their days measuring and experimenting with various flours and powders, mixing pancake batter-like drinks that promise to deliver complete nutrition.

Neither are food scientists, though. They don’t have backgrounds in health or nutrition. They don’t even consider themselves chefs.

Cho Snyder is a trained software engineer. Sim used to be a technical recruiter. Both are co-owners of Super Body Fuel, a company getting in on something that food scientists have worked on for decades: improving what and how we eat.

Inspired by Rosa Labs, the Los Angeles startup that kicked off the most recent wave of diet hacking through its liquid meal Soylent (Yes, like the movie. No, it’s not made of “people.”), Cho Snyder and Sim have developed a range of powder mixes that can be shaken up with water or milk to provide a complete, nourishing meal.

Unlike SlimFast and other liquid meal replacements that are sold as weight loss or weight gain supplements, Super Body Fuel’s Schmilk and Athlete Fuel are for day-to-day consumption — quicker than cooking, cheaper than eating out, packing a bigger nutritional punch than a club sandwich.

If it all sounds a bit scientifically unsound, that’s because the jury is out on whether these hacked diets are healthful and safe in the long run. You can reverse-engineer food all you want, some nutritionists say, but humans were engineered to eat whole foods, chewing and all.

“If food is premixed and blended, we skip some of that ‘digestive

process,’ ” said Neal Malik, an assistant professor of natural health arts and science at Bastyr University in San Diego. “Just because it is in liquid form doesn’t make it more bioavailable.”

Another problem: Many hacked food products don’t undergo the same regulations as the food we find in supermarkets, and products such as Soylent and Schmilk are so new that little, if any, research has been done to prove their efficacy.

“You can’t always be sure what you’re getting,” Malik said.

Diet hackers beg to differ, though.

Sharing their recipes publicly on Web forums and sites such as Reddit, they argue that their meals are about as transparent as you get. In fact, it was Rosa Labs’ initial sharing of the Soylent recipe that spawned a movement of people ordering their own flours and powders from Amazon and mixing home-brewed versions of the beige-colored drink.

Cho Snyder was among the first to “hack” the Soylent recipe, making modifications to it by reducing the amount of carbs and upping the fiber. He conducted his food science experiments in his kitchen, whipping up batches of homemade Soylent for himself and posting his modified recipes online.

Like Rob Rhinehart, 27, who created the original Soylent and is now chief executive of the venture-backed Rosa Labs, Cho Snyder acted as an all-in-one food creator and tester. He made himself a human guinea pig, tweaking the recipe based on how it made him feel.

If anyone had safety concerns, they only had to look to him: As far as he’s aware, he’s still alive and well.

When fellow forum-goers asked whether they could buy his version of Soylent from him, he began whipping up batches for them, too.

“Initially I thought this would only last a few months, and these people who wanted to buy from me were just random people on forums, and once the official Soylent came out no one was going to want this random thing I was making,” Cho Snyder said.

But interest didn’t subside, and less than four months after making his first Soylent knockoff sale, Cho Snyder quit his job as a programmer to pursue diet hacking full time.

“People have an innate desire to improve, change and make things better, and we’ve done it to things around us for a long time,” said Dave Asprey, a Silicon Valley entrepreneur, author of the New York Times bestselling “Bulletproof Diet” and self-described “body and diet hacker.”

“Now we’re turning our innate desire inward,” he said.

Although Asprey’s Bulletproof Diet, which promotes the consumption of butter in coffee and discourages people from eating certain grains and legumes, is very different from Rosa Labs’ and Super Body Fuel’s liquid meals, it operates on a similar principle: that we’re in charge of our bodies, and we can arm ourselves with widely available information to hack our diets for better results.

And it’s no surprise it’s all happening now, according to Chris Dixon, a general partner at the venture capital firm Andreessen Horowitz, which invested $20 million in Soylent.

The Internet has empowered people to research the science behind food. E-commerce has allowed individuals to turn their kitchen experiments into businesses. And Web forums have become places where people can spread the word about what they’re making and what they’ve learned.

“This is a movement of people wanting to use science and all the research that’s happened over the last many decades in nutrition to create better food products,” Dixon said.

Cho Snyder and Sim have come a long way from kitchen concoctions. Their Super Body Fuel nook in the American Industrial Center is home to sterilized surfaces, expensive digital scales and a “glorified cement mixer” for mixing their flours and powders.

Having figured out the amount of vitamins and minerals that should go into each serving of Schmilk, the two are now refining flavors, adding incremental amounts of stevia and vanilla to little sample cups of flavorless beige liquid.

Standing in the room, gloved and goggled, Cho Snyder adds a small dash of vanilla to a sample cup of Schmilk.

“Hmm, maybe that was too much,” he says, looking at the powder sitting on top of the liquid.

He stirs it up and knocks it back.

“Actually,” he pauses, “maybe it needs a bit more.”

Liquid meals are being created by mixing various flours and powders of nutrients.
Diet hackers tweak recipes, then other
hackers tweak those recipes to suit their needs.

In Europe, there’s Joylent — a multi-flavored liquid meal drink.
In Utah, there’s Keto Chow, a ketogenic (high fat, low carb) mix that software engineer Chris Bair makes and sells in his spare time.
On the East Coast, Ted Tieken started KetoSoy, a company that produces a product for people on the ketogenic (high fat, low carb) diet.


Tech-savvy pair turns diet hacking into full-time experiment

The third floor of the American Industrial Center in San Francisco’s Dogpatch district is food central. It houses confectioners, cupcake bakers, pastry makers and catering companies. Everyone is making or packaging food. Even the two youngish guys who look more like chemists than chefs are, technically, making food. A new kind of food.

Tucked away in the humidity-controlled, air-conditioned nook of the building, Alex Cho Snyder, 27, and Richard Sim, 26 — both gloved, goggled, in hairnets and face masks — are hacking the human diet. They spend their days measuring and experimenting with various flours and powders, mixing pancake batter-like drinks that promise to deliver complete nutrition.

Neither are food scientists, though. They don’t have backgrounds in health or nutrition. They don’t even consider themselves chefs.

Cho Snyder is a trained software engineer. Sim used to be a technical recruiter. Both are co-owners of Super Body Fuel, a company getting in on something that food scientists have worked on for decades: improving what and how we eat.

Inspired by Rosa Labs, the Los Angeles startup that kicked off the most recent wave of diet hacking through its liquid meal Soylent (Yes, like the movie. No, it’s not made of “people.”), Cho Snyder and Sim have developed a range of powder mixes that can be shaken up with water or milk to provide a complete, nourishing meal.

Unlike SlimFast and other liquid meal replacements that are sold as weight loss or weight gain supplements, Super Body Fuel’s Schmilk and Athlete Fuel are for day-to-day consumption — quicker than cooking, cheaper than eating out, packing a bigger nutritional punch than a club sandwich.

If it all sounds a bit scientifically unsound, that’s because the jury is out on whether these hacked diets are healthful and safe in the long run. You can reverse-engineer food all you want, some nutritionists say, but humans were engineered to eat whole foods, chewing and all.

“If food is premixed and blended, we skip some of that ‘digestive

process,’ ” said Neal Malik, an assistant professor of natural health arts and science at Bastyr University in San Diego. “Just because it is in liquid form doesn’t make it more bioavailable.”

Another problem: Many hacked food products don’t undergo the same regulations as the food we find in supermarkets, and products such as Soylent and Schmilk are so new that little, if any, research has been done to prove their efficacy.

“You can’t always be sure what you’re getting,” Malik said.

Diet hackers beg to differ, though.

Sharing their recipes publicly on Web forums and sites such as Reddit, they argue that their meals are about as transparent as you get. In fact, it was Rosa Labs’ initial sharing of the Soylent recipe that spawned a movement of people ordering their own flours and powders from Amazon and mixing home-brewed versions of the beige-colored drink.

Cho Snyder was among the first to “hack” the Soylent recipe, making modifications to it by reducing the amount of carbs and upping the fiber. He conducted his food science experiments in his kitchen, whipping up batches of homemade Soylent for himself and posting his modified recipes online.

Like Rob Rhinehart, 27, who created the original Soylent and is now chief executive of the venture-backed Rosa Labs, Cho Snyder acted as an all-in-one food creator and tester. He made himself a human guinea pig, tweaking the recipe based on how it made him feel.

If anyone had safety concerns, they only had to look to him: As far as he’s aware, he’s still alive and well.

When fellow forum-goers asked whether they could buy his version of Soylent from him, he began whipping up batches for them, too.

“Initially I thought this would only last a few months, and these people who wanted to buy from me were just random people on forums, and once the official Soylent came out no one was going to want this random thing I was making,” Cho Snyder said.

But interest didn’t subside, and less than four months after making his first Soylent knockoff sale, Cho Snyder quit his job as a programmer to pursue diet hacking full time.

“People have an innate desire to improve, change and make things better, and we’ve done it to things around us for a long time,” said Dave Asprey, a Silicon Valley entrepreneur, author of the New York Times bestselling “Bulletproof Diet” and self-described “body and diet hacker.”

“Now we’re turning our innate desire inward,” he said.

Although Asprey’s Bulletproof Diet, which promotes the consumption of butter in coffee and discourages people from eating certain grains and legumes, is very different from Rosa Labs’ and Super Body Fuel’s liquid meals, it operates on a similar principle: that we’re in charge of our bodies, and we can arm ourselves with widely available information to hack our diets for better results.

And it’s no surprise it’s all happening now, according to Chris Dixon, a general partner at the venture capital firm Andreessen Horowitz, which invested $20 million in Soylent.

The Internet has empowered people to research the science behind food. E-commerce has allowed individuals to turn their kitchen experiments into businesses. And Web forums have become places where people can spread the word about what they’re making and what they’ve learned.

“This is a movement of people wanting to use science and all the research that’s happened over the last many decades in nutrition to create better food products,” Dixon said.

Cho Snyder and Sim have come a long way from kitchen concoctions. Their Super Body Fuel nook in the American Industrial Center is home to sterilized surfaces, expensive digital scales and a “glorified cement mixer” for mixing their flours and powders.

Having figured out the amount of vitamins and minerals that should go into each serving of Schmilk, the two are now refining flavors, adding incremental amounts of stevia and vanilla to little sample cups of flavorless beige liquid.

Standing in the room, gloved and goggled, Cho Snyder adds a small dash of vanilla to a sample cup of Schmilk.

“Hmm, maybe that was too much,” he says, looking at the powder sitting on top of the liquid.

He stirs it up and knocks it back.

“Actually,” he pauses, “maybe it needs a bit more.”

Liquid meals are being created by mixing various flours and powders of nutrients.
Diet hackers tweak recipes, then other
hackers tweak those recipes to suit their needs.

In Europe, there’s Joylent — a multi-flavored liquid meal drink.
In Utah, there’s Keto Chow, a ketogenic (high fat, low carb) mix that software engineer Chris Bair makes and sells in his spare time.
On the East Coast, Ted Tieken started KetoSoy, a company that produces a product for people on the ketogenic (high fat, low carb) diet.


Tech-savvy pair turns diet hacking into full-time experiment

The third floor of the American Industrial Center in San Francisco’s Dogpatch district is food central. It houses confectioners, cupcake bakers, pastry makers and catering companies. Everyone is making or packaging food. Even the two youngish guys who look more like chemists than chefs are, technically, making food. A new kind of food.

Tucked away in the humidity-controlled, air-conditioned nook of the building, Alex Cho Snyder, 27, and Richard Sim, 26 — both gloved, goggled, in hairnets and face masks — are hacking the human diet. They spend their days measuring and experimenting with various flours and powders, mixing pancake batter-like drinks that promise to deliver complete nutrition.

Neither are food scientists, though. They don’t have backgrounds in health or nutrition. They don’t even consider themselves chefs.

Cho Snyder is a trained software engineer. Sim used to be a technical recruiter. Both are co-owners of Super Body Fuel, a company getting in on something that food scientists have worked on for decades: improving what and how we eat.

Inspired by Rosa Labs, the Los Angeles startup that kicked off the most recent wave of diet hacking through its liquid meal Soylent (Yes, like the movie. No, it’s not made of “people.”), Cho Snyder and Sim have developed a range of powder mixes that can be shaken up with water or milk to provide a complete, nourishing meal.

Unlike SlimFast and other liquid meal replacements that are sold as weight loss or weight gain supplements, Super Body Fuel’s Schmilk and Athlete Fuel are for day-to-day consumption — quicker than cooking, cheaper than eating out, packing a bigger nutritional punch than a club sandwich.

If it all sounds a bit scientifically unsound, that’s because the jury is out on whether these hacked diets are healthful and safe in the long run. You can reverse-engineer food all you want, some nutritionists say, but humans were engineered to eat whole foods, chewing and all.

“If food is premixed and blended, we skip some of that ‘digestive

process,’ ” said Neal Malik, an assistant professor of natural health arts and science at Bastyr University in San Diego. “Just because it is in liquid form doesn’t make it more bioavailable.”

Another problem: Many hacked food products don’t undergo the same regulations as the food we find in supermarkets, and products such as Soylent and Schmilk are so new that little, if any, research has been done to prove their efficacy.

“You can’t always be sure what you’re getting,” Malik said.

Diet hackers beg to differ, though.

Sharing their recipes publicly on Web forums and sites such as Reddit, they argue that their meals are about as transparent as you get. In fact, it was Rosa Labs’ initial sharing of the Soylent recipe that spawned a movement of people ordering their own flours and powders from Amazon and mixing home-brewed versions of the beige-colored drink.

Cho Snyder was among the first to “hack” the Soylent recipe, making modifications to it by reducing the amount of carbs and upping the fiber. He conducted his food science experiments in his kitchen, whipping up batches of homemade Soylent for himself and posting his modified recipes online.

Like Rob Rhinehart, 27, who created the original Soylent and is now chief executive of the venture-backed Rosa Labs, Cho Snyder acted as an all-in-one food creator and tester. He made himself a human guinea pig, tweaking the recipe based on how it made him feel.

If anyone had safety concerns, they only had to look to him: As far as he’s aware, he’s still alive and well.

When fellow forum-goers asked whether they could buy his version of Soylent from him, he began whipping up batches for them, too.

“Initially I thought this would only last a few months, and these people who wanted to buy from me were just random people on forums, and once the official Soylent came out no one was going to want this random thing I was making,” Cho Snyder said.

But interest didn’t subside, and less than four months after making his first Soylent knockoff sale, Cho Snyder quit his job as a programmer to pursue diet hacking full time.

“People have an innate desire to improve, change and make things better, and we’ve done it to things around us for a long time,” said Dave Asprey, a Silicon Valley entrepreneur, author of the New York Times bestselling “Bulletproof Diet” and self-described “body and diet hacker.”

“Now we’re turning our innate desire inward,” he said.

Although Asprey’s Bulletproof Diet, which promotes the consumption of butter in coffee and discourages people from eating certain grains and legumes, is very different from Rosa Labs’ and Super Body Fuel’s liquid meals, it operates on a similar principle: that we’re in charge of our bodies, and we can arm ourselves with widely available information to hack our diets for better results.

And it’s no surprise it’s all happening now, according to Chris Dixon, a general partner at the venture capital firm Andreessen Horowitz, which invested $20 million in Soylent.

The Internet has empowered people to research the science behind food. E-commerce has allowed individuals to turn their kitchen experiments into businesses. And Web forums have become places where people can spread the word about what they’re making and what they’ve learned.

“This is a movement of people wanting to use science and all the research that’s happened over the last many decades in nutrition to create better food products,” Dixon said.

Cho Snyder and Sim have come a long way from kitchen concoctions. Their Super Body Fuel nook in the American Industrial Center is home to sterilized surfaces, expensive digital scales and a “glorified cement mixer” for mixing their flours and powders.

Having figured out the amount of vitamins and minerals that should go into each serving of Schmilk, the two are now refining flavors, adding incremental amounts of stevia and vanilla to little sample cups of flavorless beige liquid.

Standing in the room, gloved and goggled, Cho Snyder adds a small dash of vanilla to a sample cup of Schmilk.

“Hmm, maybe that was too much,” he says, looking at the powder sitting on top of the liquid.

He stirs it up and knocks it back.

“Actually,” he pauses, “maybe it needs a bit more.”

Liquid meals are being created by mixing various flours and powders of nutrients.
Diet hackers tweak recipes, then other
hackers tweak those recipes to suit their needs.

In Europe, there’s Joylent — a multi-flavored liquid meal drink.
In Utah, there’s Keto Chow, a ketogenic (high fat, low carb) mix that software engineer Chris Bair makes and sells in his spare time.
On the East Coast, Ted Tieken started KetoSoy, a company that produces a product for people on the ketogenic (high fat, low carb) diet.


Ver el vídeo: La Mejor Motivación para Emprender. Naciste para Ganar. Yudis Lonzoy


Comentarios:

  1. Yozshuk

    Es interesante, mientras que hay un análogo?

  2. Carmel

    Comparto plenamente tu opinión. Hay algo en esto y creo que es una muy buena idea. Estoy completamente de acuerdo contigo.

  3. Negus

    Hmm ... basura

  4. Jonni

    la idea excelente y oportuna

  5. Garrett

    La excelente respuesta, galantemente :)

  6. Dajora

    Tema infinitamente



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